Cassidy's Name photostory Project

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Cassidy's Name Project

Groupings for Project 2: Ad Analysis

Click here to see the list of groups for Project 2.

There should be a total of 9 groups. Each group must have at least 5-6 members. Some groups still have not given me their chosen commercial (name of commercial). Please let me know by Wednesday, October 25, 2006.

Presentation Details

1. Date of Oral Presentations: October 30 and Nov. 1 (Draw lots)
2. Time Limit for each group: 10-15 minutes. Grade deductions will be made if presentation exceeds this time limit.

3. Order of presentations must follow the Introduction, Body (explanations/discussions), and Conclusion (wrap up)format. Every member must present.

4. Each group must submit the following presentation materials by October 30, 2006:
4.1 Powerpoint presentation material
4.2 a copy of the commercial (wmv, avi, mpeg format)
4.3 A paper that discusses the main issues included in your oral presentations. This paper is an extended and expanded version of your oral presentation. This paper must be explicit; it should clearly and coherently discuss the issues in a more detailed manner. Please use 'We' instead of 'I'. Your paper must have a 'group' tone instead of chunks of individual presentations compiled into one paper.

4.4 All these materials must be saved on a CD with members' names and topic

5. Students will receive a group grade and individual grades.

Psychological Differences Between the Sexes, Part 1

Welcome to the new comic image of men on tv: incompetence at its worst. Where television used to feature wise and wonderful fathers and husbands, today's comedies and ads often feature bumbling husbands and inept, uninvolved fathers. On Still Standing, Bill (Mark Addy) embarrasses his wife Judy (Jamie Gertz) so badly in front of her reading group, that she is dropped from the group. On Everybody Loves Raymond, Raymond (Ray Romano) must choose between bathing the twin boys or helping his daughter with her homework. He begrudgingly agrees to assist his daughter, for whom he is no help whatsoever.
http://www.popmatters.com/tv/features/030109-male-bashing.shtml 

Male Bashing

Male bashing -- the stereotyping of men as brutal, stupid or otherwise objectionable -- is commonplace. Our sons, husbands, fathers and men-friends are gleefully slandered because they are male. They are subjected to malicious jokes and attitudes that would be decried if directed at blacks, Hispanics or women. The assault against men must stop. But how?

The message that being male is somehow seriously wrong and should be controlled has been broadcast for over three decades. That message is now embedded in laws such as affirmative action and in policies such as bias against fathers in family courts. The damage inflicted on the men in our lives is clear.


Source: Fox News

The declaration of Sentiments

The Declaration of Sentiments

Timeline of Key Events in the American Women's Rights Movement

Women's Rights Movement in the U.S.
Timeline of Key Events in the American Women's Rights Movement

Advertising's Image of Women

Killing Us Softly 3Advertising's Image of WomenFeaturing
Jean Kilbourne(2000)
In this section:SummaryLogistical InformationBiographical SummaryReviews and CommentsArticles

Summary:
Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action. Logistical Information:

Created by Jean KilbourneDirected, edited & produced by Sut JhallyCopyright 2000
SECTIONS: Does the beauty ideal still tyrannize women? / Does advertising still objectify women's bodies? / Are the twin themes of liberation and weight control still linked? / Is sexuality still presented as women's main concern? / Are young girls still sexualized? / Are grown women infantilized? / Are images of male violence against women still used to sell products?

Biographical Summary:

Jean Kilbourne, Ed.D., the award-winning creator of the Killing Us Softly film series, has twice been named Lecturer of the Year by the National Association of Campus Activities. She is a widely published writer and appears frequently on national interview programs. She has spent many years researching and compiling examples of media images and their effects on young people, especially women. Her book, Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising, was published in 1999. The paperback version, Can't Buy My Love, is available from Simon and Schuster, New York.
http://www.jeankilbourne.com/

Gender Neutral Language

Gender-neutral language (gender-generic, gender-inclusive, non-sexist, or sex-neutral language) is language that attempts to refer neither to males nor females when discussing an abstract or hypothetical person whose sex cannot otherwise be determined. English does not have a system of grammatical gender for nouns in general, it instead uses gender-specific pronouns. Gender-neutral language in English includes but is not limited to the use of gender-neutral pronouns.

From Wikipedia

Politically Correct Dictionary

Politically Correct Dictionary. This dictionary will keep you out of trouble.

Actor: metamorphosing being, possessing great wealth
Actress: metamorphosing being, possessing great wealth (and occasionally great beauty)Android: bipedal, non-human associate, bearing immense knowledge and skill
Bag boy: agricultural product organizer
Bald: follicularly challenged
Bomb: vertically deployed antipersonnel device
Boy: oppressor-to-be
Brainwashing: cognitive accommodation
Cafeteria: dining facility

more...see politicall correct dictionary link (above)

The Silent Treatment

A man and his wife were having some problems at home and were giving each other the silent treatment. Suddenly, the man realized that the next day,he would need his wife to wake him at 5:00 AM for an early morning business flight.Not wanting to be the first to break the silence (and LOSE), he wrote on a piece of paper, "Please wake me at 5:00 AM " He left it where he knew she would find it.The next morning, the man woke up, only to discover it was 9:00 AMand he had missed his flight. Furious, he was about to go andsee why his wife hadn't wakened him, when he noticed a piece of paper bythe bed. The paper said, "It is 5:00 AM. Wake up."

Men are not equipped for these kinds of contests.

Wife Vs Husband

WIFE VS. HUSBAND

A couple drove down a country road for several miles, not saying a word. An earlier discussion had led to an argument and neither of them wanted to concede their position. As they passed a barnyard of mules, goats, and pigs, the husband asked sarcastically, "Relatives of yours?" "Yep," the wife replied , "in-laws"

Creation

CREATION

A man said t o his wife one day, "I don't know how you can be so stupid and so beautiful all at the same time. "

The wife responded, "Allow me to explain. God made me beautiful so you would be attracted to me; God made me stupid so I would be attracted to you!

When God created woman

God may have created man before woman, but there is always a rough draft before the masterpiece.

Sexism

Sexism is discrimination on the basis of gender. While it is primarily women who are affected by sexism, it can be used to discriminate against either men or women.
The language we use reflects and reinforces the values of the society in which we live. The English language has developed in a male-dominated, male-centred society. If you examine carefully how we usually express ourselves you will see how male-centred our language is.

Male and Female BRAINS

Click here

Against the Theory

A good read, go to http://www.friesian.com/language.htm

Non-sexist language

From Purdue University website

Generic Use

Although MAN in its original sense carried the dual meaning of adult human and adult male, its meaning has come to be so closely identified with adult male that the generic use of MAN and other words with masculine markers should be avoided.

Examples

mankind [humanity, people, human beings]
man's achievements [human achievements]
man-made [synthetic, manufactured, machine-made]
the common man [the average person, ordinary people]
man the stockroom [staff the stockroom]
nine man-hours [nine staff-hours]

Occupations

Avoid the use of MAN in occupational terms when persons holding the job could be either male or female.

Examples

chairman [coordinator (of a committee or department), moderator (of a meeting), presiding officer, head, chair]
businessman [business executive]
fireman [firefighter]
mailman [mail carrier]
steward and stewardess [flight attendant]
policeman and policewoman [police officer]
congressman [congressional representative ]

Pronouns
Because English has no generic singular--or common-sex--pronoun, we have used HE, HIS, and HIM in such expressions as "the student needs HIS pencil." When we constantly personify "the judge," "the critic," "the executive," "the author," and so forth, as male by using the pronoun HE, we are subtly conditioning ourselves against the idea of a female judge, critic, executive, or author. There are several alternative approaches for ending the exclusion of women that results from the pervasive use of masculine pronouns.
a. Recast into the plural.

Example
Give each student his paper as soon as he is finished.
[Give students their papers as soon as they are finished. ]

b. Reword to eliminate gender problems.
Example
The average student is worried about his grade.
[The average student is worried about grades. ]

c. Replace the masculine pronoun with ONE, YOU, or (sparingly) HE OR SHE, as appropriate.
Example

If the student was satisfied with his performance on the pretest, he took the post-test.

[A student who was satisfied with her or his performance on the pretest took the post-test. ]

d. Alternate male and female examples and expressions. (Be careful not to confuse the reader.)
Example

Let each student participate. Has he had a chance to talk? Could he feel left out?
[Let each student participate. Has she had a chance to talk? Could he feel left out? ]

Indefinite Pronouns
Using the masculine pronouns to refer to an indefinite pronoun (everybody, everyone, anybody, anyone) also has the effect of excluding women. In all but strictly formal uses, plural pronouns have become acceptable substitutes for the masculine singular.
Example

Anyone who wants to go to the game should bring his money tomorrow.
[Anyone who wants to go to the game should bring their money tomorrow. ]

Go to Purdue University's website to learn more.

Onomastics Project

Please note that the following students did not submit their photostory project.

Irene
Tony
Constance
Mandy Huang

Attention Cassidy:

Cassidy, the file you gave me was an audio file. You can copy your work on a CD or bring your flash drive to class so I could copy it on my hard disk. Your grade will be given as soon as I see your work. Don't worry, points won't be deducted from your grade.

Note: You can download the Grades file (see side bar) to check your class standing in class.