Advertising's Image of Women

Killing Us Softly 3Advertising's Image of WomenFeaturing
Jean Kilbourne(2000)
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Summary:
Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action. Logistical Information:

Created by Jean KilbourneDirected, edited & produced by Sut JhallyCopyright 2000
SECTIONS: Does the beauty ideal still tyrannize women? / Does advertising still objectify women's bodies? / Are the twin themes of liberation and weight control still linked? / Is sexuality still presented as women's main concern? / Are young girls still sexualized? / Are grown women infantilized? / Are images of male violence against women still used to sell products?

Biographical Summary:

Jean Kilbourne, Ed.D., the award-winning creator of the Killing Us Softly film series, has twice been named Lecturer of the Year by the National Association of Campus Activities. She is a widely published writer and appears frequently on national interview programs. She has spent many years researching and compiling examples of media images and their effects on young people, especially women. Her book, Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising, was published in 1999. The paperback version, Can't Buy My Love, is available from Simon and Schuster, New York.
http://www.jeankilbourne.com/